Want to get sponsored by a skate company?
Here is some great info for you to know if you really want to be sponsored!
Conversation Opener: “Awe Sup bra.”The traditional opening line in either a conversation or social media message from a local Skateboarder looking for sponsorship.
Second sentence usually goes.
Check out my footie and hit me up on my digits bra. 097………. If you are going to sponsor me
Response from the brand manager/ owner of the brand:
Ignores the message
Follow up from skateboarder seeking sponsorship
Hey bra sup did you get my footie when are you going to sponsor me
Conversation with friends.
Such and such brand sucks bra they don’t even answer
Quality of Footage:
Poor quality phone footage (which is okay) music a poor quality rap song filled with expletives and cries of fucking sick my nigga in the background.
A few poorly executed oldies and 3 rail tricks all bailed
Chances of Sponsorship
What Is A Sponsorship?
Sponsorship is a process by which a company, organisation or individual provides an individual or organisation with funds, products or services for commercial advantage. Sponsorship is a business relationship and should be mutually beneficial to the sponsored individual and the sponsoring company.
Most companies seek a return on their support or investment, ranging from goodwill within the community to more complex benefits such as media exposure, increased sales and brand awareness.
Anyone requesting sponsorship needs to realize that in return for a brands support they have certain requirements. If you believe that you can fulfil these requirements then you are welcome to apply for a sponsorship.
It is very important to remember that if you are successful in your application for a sponsorship it’s when the real work begins. If you are not willing or unable to commit to the requirements of a sponsorship then its best to wait until you are ready. Being sponsored is a job in many ways and sponsors will require you to meet their expectations. If you don’t you can potentially lose the sponsorship and this may reflect badly for your future career. Take some time to consider your options and whether you are ready to dedicate yourself to a brand or product. It is hard work
What is required of you?
First ask yourself the following questions.
1. Do you compete in your sport or even better…dominate your events?
2. Do you shred your local scene?
3. Do you have the ability to help a company market and sell their products or services?
If you answered yes to any of those questions, you’ll be stoked to know that you may in fact be ‘sponsorable.’ What are companies looking for?
2. Skills and Results
5. Complete Profile
6. Wow Factor
10. Sponsorship History
If you go out there and your main purpose is to get a sponsor, then it’s not gonna work. Just go out there and have fun. That’s how I got sponsored.
Ryan Allen Sheckleɾ
How to Approach a Sponsor
Firstly, you need to know why you’re approaching a business. Try and do some research on the business/organisation before you approach them, many have details of the way they work with the community on their website.
Experts say that 75% of the work in obtaining sponsorship should be done before writing any proposals or approaching any potential sponsors. The work should be in planning and preparing.
The reason for this is simple – you will be wasting a lot of your time otherwise. Sponsors expect proposals to be tailored to their specific needs. And there is more competition for the sponsorship dollar. Therefore you need to work at a more professional level these days.
Write a sponsorship policy.
Once you have done your research prepare your proposal in a professional manner
Remember the 6 Key aspects that sponsors are looking for:
1.You’re a marketing asset.
When talking with a company, look at their sponsorship as a marketing investment and act accordingly. That means at all times you are to represent and support the company that is endorsing you in any way.
At the same time “marketing” is one of the first places to face budget cuts, which is why you must make yourself a valuable asset to the company to insure longevity.
2.How can I be considered valuable to a company?
Longevity within a company will come with dedication to the brand, a strong showing of involvement within one’s industry, and a consistent flow of action, whether it is video or photos. Companies that are endorsing athletes love to be in close contact, and it is important to keep them regularly updated with what projects you’re involved in.
If the brand you represent hosts events it is important to try and attend, but if not, at least help promote the event.Being well rounded also helps, companies love to see your hands in a little bit of everything so don’t only be known in your sport, branch into other industries like music, other sports of interest, and most important the community you grew up in.
3. Blog or Facebook Page/ Profile.
It’s important to have a place to post your current adventures and show off your stuff. Pics, video, and product updates are common and sponsors love to see regular activity.
4.Understand the different levels of sponsorship.
There are many different types of sponsorship. In the beginning of your career the majority of sponsors will give discounted gear or if you’re real good, free gear.
This will change over time as your reputation grows and your value as an athlete increases. As you become better known, you will start to get free gear as a norm and move into the photo incentive zone.
When established at this level, you can expect to receive small payments for photos in magazines depending on the agreement with the endorser. Travel stipends come next and are related to as support while on a filming mission or travel money during competition season.
The final stage is when an athlete is fully endorsed with gear and is receiving a monthly or yearly salary from a company, which typically requires you to attend specific events and or competitions around the country if not the world.
5.Don’t underestimate word of mouth.
It is important to achieve success but not show it off. One major fault of many athletes is ‘knowing’ how good they are. Don’t worry about how good you are, just focus on where you want to see yourself with the path you are given.
People will hear about what you are doing simply through word of mouth or through interest in your character. Being a role model in one’s industry is key and never forgetting your roots will insure longevity and respect in your sport.
There is no need to tell people what you do, just let them find out on their own.
6. The bottom line. . .
It comes down to living without limitations while still knowing and respecting your abilities. If you want something there is no reason that you can’t achieve it, all it takes dedication and finding the right connections.
In any industry it’s who you know, not what you know, so it’s important to talk to the right people and be up front about who you are and what you want to do.
It’s hard to picture yourself where you want to be, but with consistent motivation and belief in yourself it can make anything possible. Free yourself from mental constriction and you can push your body further than you could ever imagine.
What not to do: It’s very important to understand that a brand or corporate organization is a business and they will only sponsor you if you are a business asset to them
1. Do not approach them as if they are your homie they are not. If you do you are already on the “not to sponsor list.
2. If you have a reputation as an arrogant badly behaved individual. Some of the best athletes in the world have lost sponsorships as a result of their behaviour and attitudes
3. Sponsorship is a professional business relationship treat it as such in your approach
We hope this information helps you get sponsored by us or another skate company! GOOD LUCK!